Digital Shopper Marketing Manager – Major Food Brand

c.£40K - £45K plus benefits package

Peterborough Area - Agile/Flexible Working

TP885653

Agile/Flexible working with 1-2days/week office based

Exciting and challenging opportunity to bring your proven digital and shopper marketing skills andcommercial savvy to this hugely well-known food business, part of a multinational food company with multiple brands.

With experience in shopper, customer, digital or perhaps brand marketing, or maybe in an agency role, this is a super opportunity to bring your creativity, commercial savvy and knowledge of on-line retail/eCommerce channel to a challenging new role connecting the company’s consumers and brands through dot.com marketing strategy and plans.  Our client is a major FMCG business with a portfolio of much-loved food brands and ingredients with incredible heritage and ambitious plans.  We’re looking for a talented, hands-on and ambitious person to join the team; someone who will work closely with the brand and NAM team to create digital shopper activations forthe entire portfolio of brands – compelling and effective activity that alignsto category visions and customer plans, and drives consumers through the purchase funnel from product discoverability and awareness to conversion to purchase.  This is a great opportunity to gain real autonomy and hands-on responsibility, working on brands used in tens of millions of kitchens across the UK.

Key Responsibilities include:

Supporting the Head of Digital Marketing to develop the company’s dot.com shopper marketing strategy and lead the agenda for these key sales channels and accounts.

Developing and executing relevant channel plans aligned to category vision and both customer and brand plans which drive a full consumer purchase funnel journey for shoppers.

Building and managing best-in-class integrated digital shopper marketing plans for the business, supporting each product range as well as supporting innovation plans

- Leading the development of a highly engaging customer digital activation calendar from both a brand and event-led approach.

- Working with the sales team to bring the plans and calendar to life for retailers to secure support and activation.

- Working with the Head of DigitalMarketing, sales and brand teams to set objectives and KPIs and deliver these within agreed budgets.

- Measuring the effectiveness of campaigns and ROI, making recommendations to improve and optimise.

Day-to-day management of digital shopper agencies for both creative and channel execution.

Utilising tools including Brandbank and Bazaarvoice to create exceptional stand-out of all brands, initially auditing all product listings to make them optimal, and improve conversion rates.

Developing tools and assets that can be utilised to drive value growth.

Conducting competitor analysis and sharing findings with internal stakeholders.

Ensuring marketing plans evolve with upcoming trends as well as the changing digital landscape and technologies.

Skills & Experience Checklist

A minimum of 3+ years proven track record of success in a commercially-driven role – shopper marketing, digital marketing or perhaps brand or category marketing.

Excellent knowledge of digital shopper marketing techniques, on-line marketplaces, and ideally Brandbank and e.fundementals.

A deep understanding of digital channel dynamics, customer strategies, shopper behaviour, and digital activation best practise.

Hands-on experience developing marketing plans that drive the consumer 'path to purchase' in a multi-channel digital marketplace.

Approachable and personable with strong presentation and influencing skills, able to build excellent working relationships at all levels of the business.

Strong organisational and planning skills with the resilience required to deliver great results in a busy environment.

A curious self-starter and thinker whois hungry for growth, able to prioritise their workload and work proactively and collaboratively within a hybrid working environment.

Strong team player with a can-do attitude and drive for achievement

If you are excited by this challenge, talk to us now.  This is agreat opportunity to bring your skills, experience and flair to an exciting and challenging role, in which you will be able to make a significant on the business.  Contact: Adam Tarsh at adam@tarshpartnership.co.uk

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