What’s the real value of a marketing qualification?
Most marketers do not have any kind of marketing-related academic or professional qualification. We look at the pros and cons of becoming formally qualified.
What makes a super brand?
Superbrands, the world’s largest independent arbiter of branding, has just published their 2019 list of Britain’s strongest brands. Leading the ratings for the second year in a row is LEGO, followed by other well-established household names. What makes a super brand and how can this be applied to any product or service? What is a
An effective onboarding checklist for marketers
Onboarding is the process of welcoming a new employee to your company and ensuring they acquire the knowledge and skills they need. An induction should cover their specific tasks and responsibilities, but also the company’s values and working culture. Temps and freelancers also need effective onboarding to perform well. It’s important to have a good
Lean Marketing: what marketing teams can learn from startups
New marketing channels, technologies and tools have given marketers more opportunities than ever before, but there are also more demands on your time. How do you know which areas to really focus on and which to leave until later? The lean, or agile, methodology is a way of approaching work that has been helping teams
The most in-demand soft skills for 2019 and how to assess them (Infographic)
Technology is changing the way we work so rapidly that hard skills can become out of date before we know it. That’s why companies are increasingly choosing to focus on soft skills. In fact, 57% of senior leaders today say soft skills are more important than hard skills. Our infographic below examines the most popular
How to motivate your team to be marketing superheroes
Many workplaces experience a post-Christmas slump in morale when the celebrations are over, but it’s still cold and dark. The phenomenon is so well known that the third Monday of every January is known as Blue Monday, the most depressing day of the year. What can marketing leaders do to keep their teams motivated after