Does marketing have a diversity problem?

The marketing and advertising sector is evolving extremely rapidly with an influx of new technology and an increased focus on data rather than pure creativity. One of the key challenges the industry faces is attracting the next generation of marketers and, in an industry not renowned for its diversity, appealing to people from all walks

Continue Reading

Mental Health in Marketing

Today is the start of Mental Health Awareness Week, organised by the Mental Health Foundation each year to help promote awareness and understanding of mental health issues. While marketing may not be as high-stress as some careers, such as health or social care, recent research from NABS, the employee support organisation for the advertising and

Continue Reading