The Choice Factory

By Richard Shotton In order to influence how consumers make purchasing decisions, you need to understand what influences their choices. Marketing Week columnist and Deputy Head of Evidence at Manning Gottlieb OMD Richard Shotton claims that there are 25 key biases that affect consumer purchases, which marketers and advertisers can use to adapt their products

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Google Trends

Google Trends is a free tool based on the Google search engine that shows how often search terms are entered in various regions and languages. It can show you which topics are trending, lets you compare different terms and displays related queries. Although the tool was originally designed for journalists, Google Trends is a fantastic

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