This free guide from The Tarsh Partnership will help you find the right fit for your marketing vacancy with these innovative recruitment techniques. Including: • The problem with interviewing candidates • Why employers are searching for new ways to shortlist candidates as a priority • The best & most innovative alternatives to interviewing • How
By Richard Shotton In order to influence how consumers make purchasing decisions, you need to understand what influences their choices. Marketing Week columnist and Deputy Head of Evidence at Manning Gottlieb OMD Richard Shotton claims that there are 25 key biases that affect consumer purchases, which marketers and advertisers can use to adapt their products
Google Trends is a free tool based on the Google search engine that shows how often search terms are entered in various regions and languages. It can show you which topics are trending, lets you compare different terms and displays related queries. Although the tool was originally designed for journalists, Google Trends is a fantastic
Whether you are writing your very first marketing CV or revamping an existing CV, it can be confusing deciding which information to include and how to structure it. How long should a CV be? What’s the best format to use? Should you include a photo? Our infographic below will give you a quick summary of
By Rohit Bhargava Rohit Bhargava is a ‘trend curator’, marketing expert and author of five bestselling books. His insights into future trends have been used by some of the biggest companies and brands in the world, including Intel, Under Armour and the World Bank. Non-Obvious 2018 is the 8th edition of his Wall Street Journal
This free guide from The Tarsh Partnership will explain the best interview techniques to help you hire a marketing superstar. How to prepare for a marketing interview What kind of questions work best in marketing interviews Which questions you can’t ask in an interview How to sell your organisation to candidates Loads of example interview
