How to write the perfect personal statement for a marketing role

Employers tend to receive large volumes of applications for marketing roles and only spend 8.8 seconds on average to review a CV. Having a strong personal statement right at the top of your CV can really help you to stand out from the crowd.

Also called a personal profile, a personal statement is a short summary of what you can offer an employer and how you’d be a good fit for their role. Writing a personal statement can be challenging, as you have to condense all your skills and experience into a short précis, but it is also a great opportunity to summarise your unique selling points.

Personal statements should be short and sharp; around two to three sentences or 150 words long. It should ideally be written in the third person, as writing in the first person can be easily interpreted as opinion, rather than fact. But sticking rigidly to the third person can sometimes lead to tortured syntax, so use the first person if it will aid clarity.

Your personal statement should be tailored for every job application you make. Ideally, you want to reflect what an employer has specified in their job description and show how you match the skills and abilities required. It should answer the question “why are you the best person for the job?” You need to put yourself in the place of the employer; what is the ideal candidate going to look like to them? Then think about what you can bring to their organisation.

Some things to consider include:

  1. Number of years of marketing experience
  2. Specialist marketing skills and areas of expertise
  3. Experience working in a similar role or company
  4. Personal qualities that are relevant to the role, eg self-sufficiency or leadership skills
  5. Any relevant qualifications or outside interests

Once you have a basic idea of what you want to include in your personal statement, you need to link up all these areas to create a compelling story, showing how you can add value to the company. Make sure you include lots of positive action words, such as achieved, exceeded, implemented etc.

It’s very important to avoid clichés and generalities – you want to sound as unique as possible. Rather than generic statements about your skills, make sure you include specific examples. So instead of saying “good communication skills”, you might say “skilled in both communicating brand values to customers and presenting marketing results to internal stakeholders”.

While the ability to be creative is important in marketing, it’s translating that creativity into results that will make you a stand-out candidate. Showing that you can think strategically and really understand the value of your past experience is crucial.

It’s also very important to be honest. If you oversell yourself in your personal statement, you could come unstuck at interview time when you need to be able to back up any claims you’ve made.

Some examples of personal statement for marketing CVs

Intuitive Marketing Executive skilled at increasing sales through diligent research and efficient resource allocation. Especially adept at managing complex projects while also developing key stakeholder relationships. Able to maximise profits whilst working within a tight marketing budget. Enjoy identifying client needs and delivering practical short and long term solutions. Now looking or a new role to develop my digital marketing skills.


Highly motivated, respected and creative marketing professional with an upper first class honours in Marketing from the University of xx, and three years’ experience in the industry. I possess valuable experience working as Marketing Executive in a number of FMCG companies. In my previous roles I was involved in planning, launching and analysing campaigns, writing and curating content, social media management and email marketing. As a positive, enthusiastic and energetic individual, with excellent communication skills – both written and verbal, I strongly believe that I would be an asset to your team.


A highly motivated and driven Marketing Manager with nine years’ experience in high level sales environments. Confident and tenacious, with a proven track record for first class marketing management and client satisfaction. Always on task with an ability to identify key marketing strategies and implement account direction positively. An excellent communicator and leader with an emphasis on utilising the strengths of colleagues and creating an environment of forward thinking ideas driven by business needs, sales targets and innovative marketing solutions.


Results-Oriented. Conscientious. Efficient. Marketing and Communications Manager with extensive events management, marketing and admin experience. Has an excellent eye for design, understanding of the potential audience, and outstanding InDesign and Photoshop skills. Has a high level of literacy and is able to create engaging communications which incite action. Exemplary communication and relationship-building skills ensure the ability to network skilfully and build mutually beneficial relationships. Works well under pressure and multitasks in order to achieve goals to tight deadlines.

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