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If you’re planning to hire a new Consumer Insight Manager, it can be tricky to know how to evaluate candidates, particularly if you’re not a marketer yourself. This free guide will help you to build a job description or set criteria for comparing candidates. Including: typical responsibilities qualifications -
Marketing is a professional that is evolving extremely rapidly, and developing technologies, thoughts and ideas are regularly opening up new ways to communicate with our customers. Marketers need to be constantly up to date with the latest strategies, tools and ideas, as well as competitor developments and market -
One of the most common questions that I get asked by candidates is, “Is this a good time to be looking for a new job?” Getting hired is often a case of being in the right place at the right time, but there are lots of things that -
According to Marketing Week’s 2019 Career and Salary Survey, more than half of marketers (53.8%) do not have any kind of marketing-related academic or professional qualification. Of those who do have a qualification, only 32% of those with a marketing degree found it very useful, and only 36% -
With the average cost per hire in the UK at £3,000 and the average time to hire at 28 days, it’s important to choose the right person when you’re hiring. Get it wrong and you’ll have to spend even more time and money finding a replacement, as well -
Advances in technology and marketing tools mean that it’s now possible for marketers to handle more tasks in less time, but that doesn’t mean that they’re any less busy. Most marketers are constantly bombarded with a series of things to do; planning multiple future campaigns, analysing the results -
If you’re planning to hire a new Digital Marketing Manager, it can be tricky to know how to evaluate candidates, particularly if you’re not a marketer yourself. This free guide will help you to build a job description or set criteria for comparing candidates. Including: typical responsibilitiesqualifications & -
If asked to think about their key skills, it’s natural for marketers to start off with something concrete, like digital marketing abilities, branding skills, campaign management or data analysis. This kind of ‘hard’ skill is very important, but there is another set of abilities that are just as -
Superbrands, the world’s largest independent arbiter of branding, has just published their 2019 list of Britain’s strongest brands. Leading the ratings for the second year in a row is LEGO, followed by other well-established household names. What makes a super brand and how can this be applied to
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