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  • Are you chasing purple squirrels?
    Louis Williamson
    A purple squirrel is a term from the recruitment industry used to describe a job candidate with exactly the right education, qualifications, experience and skill set to perfectly fit a role’s requirements. A purple squirrel candidate should be able to pick up a role with no training and
  • Online tools to help you write better job descriptions
    Tarsh Partnership Marketing
    Having a really good job description is in the interests of both employer and candidates, as it discourages unsuitable candidates from applying for a role and wasting everyone’s time. Having a detailed job description: Attracts more suitable candidatesHelps you to create enticing job ads and appropriate interview questionsEstablishes
  • How strong is your personal branding?
    Janine Darley
    Imagine you’re preparing for an interview. You’d spend some time researching your potential employer online beforehand, but have you ever considered that they will almost certainly be doing the same thing? In fact, 93% of employers said they will search for your social media profiles during the interview
  • Is the CMO role doomed?
    Louis Williamson
    In recent years, several high-profile brands such as Coco-Cola, Gap or Hyatt Hotels have eliminated the Chief Marketing Officer position from their C-Suite. Instead they are choosing to merge the marketing function into a more commercially-focussed role, such as Chief Data Officer, Chief Revenue Officer or Chief Commercial
  • The most in-demand soft skills for 2019 and how to assess them (Infographic)
    Adam Tarsh
    Technology is changing the way we work so rapidly that hard skills can become out of date before we know it. That’s why companies are increasingly choosing to focus on soft skills. In fact, 57% of senior leaders today say soft skills are more important than hard skills.
  • This Is Marketing: You Can’t Be Seen Until You Learn to See
    Tarsh Partnership Marketing
    Seth Godin is a founder of two companies (Squidoo and Yoyodyne), bestselling author of 18 books, writer of one of the most popular blogs in the world and inspirational speaker on marketing and leadership. This book encapsulates the core of his marketing ideas in one accessible package. Marketing
  • Crossing the divide: Moving from agency to client side
    Louis Williamson
    It’s becoming increasingly common for marketers to switch from agency to client-side roles – it’s estimated that nearly 40% of senior level marketers now come from an agency background, compared to only 25% a few years before. However, many agency marketers still find that when they ask recruiters
  • How to motivate your team to be marketing superheroes
    Adam Tarsh
    Many workplaces experience a post-Christmas slump in morale when the celebrations are over, but it’s still cold and dark. The phenomenon is so well known that the third Monday of every January is known as Blue Monday, the most depressing day of the year. What can marketing leaders
  • You need to stop asking candidates these interview questions
    Adam Tarsh
    Interviews are one of the best tools an employer has for assessing if a candidate has the ability to do the job and is likely to fit the company’s culture. Any interviewer should be aware that there are some questions that are off-limits, as they could be used
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