Tarsh Recommends: The best magazines for UK marketers
Marketing is a professional that is evolving extremely rapidly, and developing technologies, thoughts and ideas are regularly opening up new ways to communicate with our customers. Marketers need to be constantly up to date with the latest strategies, tools and ideas, as well as competitor developments and market trends.
Marketing magazines, whether you read the print or online versions, are one of the best ways to stay on top of the latest news, opinion and analysis. Fortunately, in the UK we’re spoilt for choice with many different publications, ranging from specialist niche titles to broader business journals. Below are five of the best UK magazines that will help you keep up with the latest developments in marketing.
Founded in 1968, Campaign is aimed at professionals across the marketing, advertising and media communities, giving them the information and inspiration they need to strengthen their brands.
“Campaign is championing the new breed of creative brand-builder – the people who are disrupting and re-shaping our industry – and exposing the mediocre advertising that turns off consumers and stirs them to download ad-blockers.”
In May 2016, Haymarket united its business titles Marketing, Media Week and Brand Republic under the Campaign banner. The Campaign website provides real-time news and analysis, supported by a monthly print magazine.
Visit the website: https://www.campaignlive.co.uk/
Marketing Week covers marketing related news, jobs, information and updates – all the features are written for and about brand marketers. This magazine was launched in March 1978 and the UK-based website covers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
“From the big strategic challenges and opportunities borne from tech, data, fragmentation and consumption to the everyday nuts and bolts of extracting more from tight resources. From the changing nature of teams and leadership to managing relationships with partners and stakeholders, Marketing Week will help you navigate through an increasingly complex landscape.”
The print magazine is delivered monthly, while the website provides instant news access.
Visit the website: https://www.marketingweek.com/
The Drum covers the marketing and advertising industries and is the most widely read marketing website in Europe. The Drum has a global focus, sharing industry news from around the world, and is aimed at marketing leaders; 75% of its readership are senior management or above.
“We believe marketing can change the world. In fact, you’ll find these exact words on every cover of The Drum magazine and on the homepage of our website. It’s a statement that expresses our belief in marketing’s transformative powers, and calls on the industry to consider the effect its work has on the world at large.
Most importantly, it commits us to creating content that inspires as much as it informs.
With bases in Glasgow, London, New York and Singapore, our award-winning journalists inform and inspire our global readership, delivering first-class content across all mediums.”
The website provides the latest marketing and advertising news, while a monthly magazine showcases marketing that is changing the world.
Visit the website: https://www.thedrum.com/
M&M Global’s aim is to bring together and celebrate the international media and marketing community, offering them a hub for content, networking and intelligence.
“For more than 25 years, M&M Global has provided valuable commentary on the changes occurring in the media landscape, helping advertisers and their agency and media owner partners decipher what’s happening and what they should do next.”
In 2015, M&M Global relaunched with a new digital platform, bringing a wider range of text, video, audio and image-based content to our audience, including news, analysis, interviews, blogs and in-depth features. There is currently no print publication.
Visit the website: http://mandmglobal.com/
PRWeek is aimed at public relations professionals and covers PR and communications news, analysis and opinion from around the world.
“PRWeek is the world’s leading PR and comms publication. In May 2014, it launched the first global PR destination combining the highly regarded US and UK sites and launching a brand new site in Asia. Together, these sites bring a unique regional perspective to global issues with editorial staff based on London, New York and Hong Kong providing news, insight and opinion on the latest, most critical issues.”
PRWeek epitomises the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. Breaking news, analysis, and opinion fuels PRWeek.com and is distributed through the its website, bulletins, apps, magazines and via social media – Twitter and Facebook. Your regional homepage will provide full information of localised content.
PRWeek hosts must-attend live events for public relations professionals. This includes a full Conference programme, an annual networking forum and the Oscars of the PR world, the PRWeek Global Awards.
The PRWeek website provides breaking news and analysis from around the world – each region has its own homepage with localised PR content. This is supported by a bi-monthly print magazine.
Visit the website: https://www.prweek.com/uk
Have we missed out your favourite marketing magazine? Let us know what podcasts have helped you in your career.
Note: The Tarsh Partnership periodically recommend products or services we think may be useful to our network of marketers. We do not receive any fees for recommendations or purchases.